WOW Raise The Root

• Delivers major root lift without feeling stiff or sticky
• Contains proprietary elastomers that form a “spring” at the roots
• Root lifter that can be used on wet or dry hair
• Non-yellowing; Never sticky or stiff for bouncy, natural styles

1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.