Olaplex – Rich Hydration Mask

A deeply hydrating, cuticle-sealing hair mask that boosts shine, strengthens strands, and tames frizz for up to 5 washes.

Key features:

• Biomimetic Cuticle Technology for long-lasting hydration 

• 16× instant hydration; 6× hydration even after 5 washes 

• Reduces breakage by 71% (on bleached hair) 

• 74% frizz reduction, even in high humidity 

• Increases shine by 119% on virgin hair 

How to use it:

1. After shampooing, apply generously to wet hair, focusing on mid-lengths to ends. 

2. Leave it on for 3–5 minutes. 

3. Rinse thoroughly. Use weekly for best results. 

Who should buy it:

Ideal for those with medium to coarse, dry or frizz-prone hair who want hydration, strength, and long-lasting smoothness.