What it is: A sulfate-free shampoo for damaged color-treated hair to gently cleanse and prevent color fading while enhancing shine and reducing frizz without weighing down medium to thick hair types.
Hair Concerns:
– Dryness
– Frizz
– Color Fading
Key Benefits:
– Nourishes and hydrates while protecting against frizz
– Deeply cleanses to preserve color vibrancy
– Leaves hair smooth with brilliant shine
Highlighted Ingredients:
– Amino Acid, Lactic Acid, and Tartaric Acid: A healing acid blend that targets the three levels of hair damage and penetrates to recover hair from all types of color-induced damage and prevent color stripping or fading. (This specific product is formulated with lactic acid and Centella asiatica.)
Ingredient Callouts: Free of sulfates SLS & SLES.
What Else You Need to Know: This stylist-loved shampoo deeply nourishes the hair for immediate softness and brilliant shine. Infused with lactic acid and Centella asiatica, it improves hair health to rebuild medium to thick hair damaged from color treatments. Formulated without sulfates, hair is cleansed to preserve color intensity and reduce color-induced frizz.
Clinical Results: In a controlled study using a system of Chroma Absolu Bain Riche and Mask, results showed:
– Color was protected from stripping or fading
In a controlled study using a system of Chroma Absolu Bain Riche, Gloss, and Mask versus untreated hair, results showed:
-95% smoother hair
In a controlled study using Chroma Absolu Bain Riche versus untreated hair:
– Immediate softness and less frizz was shown
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