The JOICO COLORFUL ANTI-FADE SHAMPOO is gentle shampoo that removes only what the hair does NOT need. With the Colorful Anti-Fade Shampoo, any build-up and dirt is gently washed out. The vibrancy and intensity of the hair colour is preserved for as long as possible. The hair is nourished and looks healthier and shinier.
• Gentle cleansing of colored hair
• Color brilliance lasts up to 8 weeks *
• Free of SLS/SLES sulfates **
• Strengthens the hair for 3x more resistance to breakage ***